Rachelle Matherne
USA Today, the country’s second largest newspaper, recently announced plans to restructure itself “from a newspaper company to a multi-platform media company.” The move comes in response to decreased circulation — down to 1.83 million from a...
Tatyana Meshcheryakova
Portable devices like iPad, iPod Touch, and iPhone could prove invaluable in teaching social and communication skills to children with developmental disabilities. It also helps that they are cool, inexpensive, and fun to use. There are dozens of specialized apps...
Rachelle Matherne
Consumers are using e-readers, smartphones, and tablets with increasing frequency. Simultaneously, magazine and newspaper publishers are rushing to keep up with declining print sales and burgeoning technology to offer digital editions on these devices. The iPad alone...
Steve O'Keefe
Amazon.com has managed to make the news again for the success of the company’s Kindle ebook reader — without having to disclose meaningful sales numbers to the media. As such, Amazon.com does publishers a disservice, asking them to invest in the Kindle...
Rachelle Matherne
Amidst the economic recession and various recall nightmares, the auto industry has taken some kicks and punches in the past couple of years. In 2009, automakers decreased advertising spending for TV, magazines, and radio by an average of 13 percent. To compensate,...
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