Rachelle Matherne
It’s only been six months since AOL launched the revamped Patch, a hyperlocal content initiative, yet already it’s the target of quite a bit of criticism. AOL says it is attempting to make digital, local journalism professional and profitable. Each of the...
Rachelle Matherne
South by Southwest (SXSW), an annual set of interactive, film, and music festivals and conferences, is happening right now in Austin, Texas. The music portion launched yesterday, with 2,000 bands scheduled to perform over the span of five days. Prior to the start of...
George Williams
The declining reach of Facebook Pages as a brand vehicle has been an issue for quite some time now. In recent months it has reached new lows, which has many in the industry proclaiming an end to Facebook working free for brands. A recent study found a drop in reach...
George Williams
Social media. To one person it’s an endless fountain of useless minutia and cat pictures, to another it is a vital communications channel and information resource. Just like letters, postcards, and telephones in prior eras, the modern communications technologies...
Tatyana Meshcheryakova
We’ve talked on this blog earlier about the “digital first” approach as a media survival tactic and how traditional news reporters increasingly find themselves facing cutbacks. Last week, two major announcements had the industry reflecting on the...
