Content Marketing Blog

Citizen Journalism in Russia

As one of the 2008 Knight News Challenge grant recipients, Alexander Zolotarev blogs about his winning idea — the Sochi Olympics Project — on PBS’s MediaShift Idea Lab blog. In a recent post, Zolotarev talks about some of the ways he is publicizing his citizen journalism web site, SochiReporter.ru. SochiReporter is an interactive site that […]

Online Journalism is the Future, But is it Enough?

With traditional journalism jobs dwindling, the publishing industry is racing to adapt to new technologies that affect how the news is collected and distributed, as well as how its audience reads and responds to it. Paul Briand, who covers issues affecting the Baby Boomer generation for Examiner.com, cites a survey by IBM’s Media and Entertainment […]

Paying for Online Content

The Miami Herald announced plans this weekend to discontinue a voluntary payment program for its online content. After evaluating response to the program, which started this past December, the newspaper had decided to end it. No monetary figures regarding the program’s success — or lack thereof — have been released, but an earlier follow-up from the […]

Online Olympics Coverage Trumps NBC

NBC is catching a lot of flak from viewers about its decision to show the highlights of the 2010 Winter Olympics during primetime rather than airing each competition event as it happens. NBC has also decided to drastically reduce the amount of live streaming available on its companion web site, NBC Olympics, compared to what […]

Anonymous Videographer Receives Top Journalism Award

The George Polk Awards, one of the most prestigious acknowledgements in journalism, has recognized an anonymous contributor for the first time. This year also marks the first time that the awards have been presented in a videography category. The unknown videographer who filmed the slaying of a woman during a protest in Iran is among […]

FattyGate: Kevin Smith and Southwest Airlines

Kevin Smith caused quite a stir this weekend after tweeting about a bad experience he’s had with Southwest Airlines (SWA). The director, famous for films like Clerks and Mallrats, vented on his Twitter account to his 1.6 million followers (@ThatKevinSmith) while he was being ejected from a Southwest flight because of his girth: Dear @SouthwestAir […]

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