Content Marketing Blog
Content Marketing Blog
NYC Now Considers Bloggers “Real” Journalists
The New York Police Department has finally caught up with contemporary times and will now offer press passes to online journalists. In the past, the department has regularly denied those passes to reporters who publish solely online. These changes are in response to a 2008 lawsuit that challenged the credentialing system by three web-based writers, […]
Conflict of Interest for HuffPost Impact?
In October, The Huffington Post and Causecast formed a partnership to create HuffPost Impact, a new section for the Internet newspaper that focuses on activism, social causes, and non-profit organizations. HuffPo provides the platform and outsources the content creation to Causecast, a for-profit company that provides services for non-profit organizations, including fundraising. Laura McGann, assistant […]
New Journalism Breaks the Old Rules
Gina Chen, a veteran newspaper journalist, wrote a guide called “10 ‘Journalism Rules’ You Can Break On Your Blog” on her own blog, Save the Media, last March. Despite how quickly things change with technological progress, Chen’s list is still relevant nearly a full year later. Even bloggers who cover the news (rather than less […]
Behavior of Online News Consumers
Pew Research Center, a non-profit organization that focuses on issues, attitudes, and trends shaping the USA and the world, released a report on Monday about where Americans get their news. The study was performed by Pew Research Center’s Pew Internet & American Life Project, one of the seven divisions of the Center that focuses on […]
Bloggers Fuel “You’re So Vain” Speculation
Last week, the U.K. tabloid The Sun reported that the subject of Carly Simon’s legendary song from 1972, “You’re So Vain,” had been revealed to be David Geffen. In yet another example of media Telephone, other news outlets followed suit, such as the Huffington Post. Roger Friedman, a veteran entertainment industry reporter who helped create […]
Hearst Newspapers Partner With Citizen Sportswriters
Hearst Newspapers announced this week its partnership with Bleacher Report, a website that bills itself as the world’s largest sports network that is powered entirely by fan-generated content. Bleacher Report offers content submitted by its community members, dubbed “citizen sportswriters” and “fan-experts,” covering a variety of athletics with articles such as game recaps, player/team analysis, […]
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