Content Marketing Blog
Content Marketing Blog
Blogs and Newspapers Affect Each Other
In a piece for Gawker, freelance journalist Ravi Somaiya says that blogs are becoming more like traditional newspapers. He writes (emphasis mine): Now blogs compete aggressively for audience. Politico, Deadline Hollywood and everyone else seeks to break news to differentiate them from their competition. To do so they, and we, must also now write tight, […]
The Impact of New Media on Sports News
The Chicago White Sox have experienced a bit of Twitter-related controversy lately. The baseball team’s upper management already wasn’t too happy when manager Ozzie Guillen started a Twitter account (@OzzieGuillen) last month. Then Oney Guillen, Ozzie’s son and fellow White Sox employee, wrote negative comments about a restaurant that general manager Kenny Williams owns in […]
Magazine Publishers of America Launches Magazine App Directory
Last week, the Magazine Publishers of America (MPA) launched Mapps, the Magazine App Directory. It is a comprehensive list of mobile apps produced by magazines and media companies. Mapps includes descriptions and download links for 120 apps on a variety of platforms, including iPhone, iPod Touch, Blackberry, and Android with apps for the iPad platform, […]
2010 National Magazine Awards for Digital Media
Industry trade group American Society of Magazine Editors (ASME) and the Columbia University Graduate School of Journalism announced last Thursday the winners of the 2010 National Magazine Awards for Digital Media. The National Magazine Awards have been presented annually since 1996, but last week’s ceremony marks the first year that Digital “Ellies” were handed out. […]
National Newspapers Seek Hyperlocal Content
The New York Times is expanding its experiments with hyperlocal content by partnering with FWIX, a service that uses proprietary software to filter and aggregate geographically pinpointed information from blogs, news sites, and social media sites. Ken Doctor, a journalist with extensive experience in the industry, covers the transformation of new media for Seeking Alpha. […]
AOL’s Seed Sponsors Music ‘Journalism’ at SXSW
South by Southwest (SXSW), an annual set of interactive, film, and music festivals and conferences, is happening right now in Austin, Texas. The music portion launched yesterday, with 2,000 bands scheduled to perform over the span of five days. Prior to the start of the festival, SXSW sponsor AOL attempted to get interviews and bios for […]
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Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.