Content Marketing Blog

The Impact of New Media on Sports News

The Chicago White Sox have experienced a bit of Twitter-related controversy lately. The baseball team’s upper management already wasn’t too happy when manager Ozzie Guillen started a Twitter account (@OzzieGuillen) last month. Then Oney Guillen, Ozzie’s son and fellow White Sox employee, wrote negative comments about a restaurant that general manager Kenny Williams owns in […]

Magazine Publishers of America Launches Magazine App Directory

Last week, the Magazine Publishers of America (MPA) launched Mapps, the Magazine App Directory. It is a comprehensive list of mobile apps produced by magazines and media companies. Mapps includes descriptions and download links for 120 apps on a variety of platforms, including iPhone, iPod Touch, Blackberry, and Android with apps for the iPad platform, […]

2010 National Magazine Awards for Digital Media

Industry trade group American Society of Magazine Editors (ASME) and the Columbia University Graduate School of Journalism announced last Thursday the winners of the 2010 National Magazine Awards for Digital Media. The National Magazine Awards have been presented annually since 1996, but last week’s ceremony marks the first year that Digital “Ellies” were handed out. […]

National Newspapers Seek Hyperlocal Content

The New York Times is expanding its experiments with hyperlocal content by partnering with FWIX, a service that uses proprietary software to filter and aggregate geographically pinpointed information from blogs, news sites, and social media sites. Ken Doctor, a journalist with extensive experience in the industry, covers the transformation of new media for Seeking Alpha. […]

AOL’s Seed Sponsors Music ‘Journalism’ at SXSW

South by Southwest (SXSW), an annual set of interactive, film, and music festivals and conferences, is happening right now in Austin, Texas. The music portion launched yesterday, with 2,000 bands scheduled to perform over the span of five days. Prior to the start of the festival, SXSW sponsor AOL attempted to get interviews and bios for […]

Social Media Skills & the Journalism Job Hunt

Joe Grimm, visiting journalist at the Michigan State University School of Journalism, wrote about media careers in Poynter Online’s Ask the Recruiter column. In yesterday’s article, “The Social Media Skills You Need to Qualify for Journalism Jobs,” Grimm took a look at the social media skills needed by job hunters in the journalism field. He […]

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