Ellie Awards LogoIndustry trade group American Society of Magazine Editors (ASME) and the Columbia University Graduate School of Journalism announced last Thursday the winners of the 2010 National Magazine Awards for Digital Media. The National Magazine Awards have been presented annually since 1996, but last week’s ceremony marks the first year that Digital “Ellies” were handed out.

More than 420 entries were submitted to the Awards by 118 online news websites magazine companion websites, and 37 publications were nominated. There were 56 finalists and 12 winners, including Michael Kinsley, the founding editor of Slate, who was presented with the Magazine Editors’ Hall of Fame Award.

“Magazines are more than ink on paper,” said Sid Holt, ASME’s chief executive. “Once ASME and Columbia decided on expanding the National Magazine Awards to include 12 awards for digital journalism, we knew the only way to celebrate was to host this lunch for the magazine community — for the editors who are doing such outstanding work on the web and now on mobile.”

A full list of 2010 National Magazine Awards for Digital Media recipients includes:

General Excellence, Digital Media
New York

Mobile Media
Epicurious

Design, Digital Media
Billboard.com

Photography, Digital Media
National Geographic

News Reporting
Virginia Quarterly Review

Blogging
Foreign Policy

Regular Department or Section
Sports Illustrated

Multimedia Feature or Package
New York, for its fashion coverage

Interactive Tool (Honors the outstanding use of interactive tools that enable users to create or share content, participate in communities, improve the quality of their lives or enjoy recreational activities)
Men’s Health, for its “Eat This, Not That!” iPhone application

Podcasting
Tablet Magazine

Video
Yale Environment 360

Community (Honors the use of proprietary content, interactive technology and social media to establish and sustain user communities)
National Geographic, for “Your Best Shot” which invites readers to submit their own photography for possible publication

You can view an expanded list of winners and finalists, including links to nominated content, on the American Society of Magazine Editors website.

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This is pretty cool: Google News has a new feature through which you can view earlier editions of publications in its archive. You can see the new “Browse This Newspaper” feature in action here.

Source: “National Magazine Awards for Digital Media Winners Announced,” press release, 03/18/10
Source: “Google News Archives Adds ‘Browse This Newspaper’,” Search Engine Roundtable, 03/12/10
Image: “Ellie” Awards logo. Fair Use: Reporting.

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