Content Marketing Blog
Content Marketing Blog
BlogHer’s Social Media Matters Study
Nearly 3/4 of the U.S. Internet users engage in social media at least once a week, according to a BlogHer and iVillage survey co-sponsored by Ketchum and The Nielsen Company. That usage includes blogs, social network sites, and online message boards. The 73 percent of social media users within the 1,700 people surveyed translates into […]
Library of Congress Archives All of Twitter
Every public tweet since Twitter’s inception in 2006 will now be digitally archived at the Library of Congress (LOC). Matt Raymond writes on the LOC blog: Just a few examples of important tweets in the past few years include the first-ever tweet from Twitter co-founder Jack Dorsey (http://twitter.com/jack/status/20), President Obama’s tweet about winning the 2008 […]
Social Media and the 2010 U.S. Census
In a recent article, Lisa Lacy at ClickZ analyzes the U.S. Census Bureau’s use of social media in its public relations campaign. Since the census is only conducted once every 10 years, this marks the first time that social media has played such a large part in the process of trying to count the estimated […]
Twitter News
Twitter has unveiled a best practices blog, Twitter Media, aimed at media companies. Mike Taylor reports on Media Bistro’s FishbowlNY blog: The blog so far has posts dating back to February 24, including a missive on choosing the right API (application programming interface), how to fight off Twitter cybersquatters and a case study in effective […]
Media News Roundup: Pulitzer Prizes + More
Below is a roundup of recent media news: *** AllVoices, a citizen journalism website that we’ve profiled on this blog, recently announced plans for expansion. The two-year-old start-up is launching news desks in 30 cities around the world, including Baghdad, Beijing, Islamabad, London, Nairobi, and Shanghai. Professional and citizen journalists will work together to provide […]
Case Study: Toyota’s Social Media Outreach
Noreen O’Leary recently did a piece for Ad Week about Toyota’s PR response to the company’s numerous vehicle recalls. Toyota launched a large “transparency” and “apology” campaign, including social media outreach. The verdict is still out on whether or not that social media outreach was an integral part of the campaign’s success, but it’s an […]
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