Twitter News

Twitter has unveiled a best practices blog, Twitter Media, aimed at media companies. Mike Taylor reports on Media Bistro’s FishbowlNY blog:

The blog so far has posts dating back to February 24, including a missive on choosing the right API (application programming interface), how to fight off Twitter cybersquatters and a case study in effective on-the-ground tweeting from Haiti. So far, the overall design is slick and the posts coherent.

Yellow-rumped Warbler (Audubon's) Dendroica coronata bird in Morro Bay, CA

In other Twitter news, the microblogging site has now monetized its service with Promoted Tweets. The company says:

We are launching the first phase of our Promoted Tweets platform with a handful of innovative advertising partners that include Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America — with more to come. Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users.

Only one Promoted Tweet will show up per page of search results, and they must “meet a higher bar,” meaning that the Promoted Tweet will be timely, and will only appear for as long as it is being responded to and re-tweeted.

Source: “Twitter Launches Best-Practices Blog for Media Outlets,” Media Bistro’s FishbowlNY, 04/12/10
Source: “Promoted Tweets Come to Twitter Search,” EverythingPR, 04/13/10
Image by Mike Baird, used under its Creative Commons license.

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