Content Marketing Blog
Content Marketing Blog
More News Apps for the iPad
The list of publishers embracing mobile devices as a viable platform for their content continues to grow. The iPad is receiving particularly strong love. Online magazine Slate now has an iPad app, available for free in the iTunes App Store. Perhaps former Slate editor Jason Weisberg — currently editor-in-chief of Slate Group – has changed […]
The Righthaven Lawsuits Multiply, to Scrutiny Online
We’ve been following the Righthaven lawsuit drama since its inception in March. Its scope is broadening, as both the number of lawsuits and the total sought in damages are increasing, as is the public outcry against the company practices. Whatever one’s view on the subject might be, the issue of copyright is currently hot, and […]
Delta Airlines Begins Booking Flights Through Facebook
What is the first social media platform that most people think of when you ask them to name one? Facebook. Between the upcoming movie about it, and the constant stream of news stories, even non-users are becoming aware of its reach (and the number of non-users is shrinking every day). Savvy companies are finding ways […]
Magazine Publishing Goes Digital
Consumers are using e-readers, smartphones, and tablets with increasing frequency. Simultaneously, magazine and newspaper publishers are rushing to keep up with declining print sales and burgeoning technology to offer digital editions on these devices. The iPad alone has changed the face of magazine publishing since its launch a few months ago. Numerous magazines now have […]
Measuring the Results of Online PR Campaigns
I am working on the “Measuring Results” chapter for my new book on Internet publicity. In the previous edition, I put the info on measuring results at the end of the book. This time, I’m bringing it forward. It’s certainly one of the most confusing aspects of online public relations. How do you know if […]
Copyediting: The Perks, the Nuances, and the Serial Comma
Loki, one of our bloggers at SixEstate, passed along an article by AOL editor Lori Fradkin, “What It’s Really Like To Be A Copy Editor.” It resonated with me big time. Fradkin writes, When I left to take a non-copyediting position at another company, I sent an e-mail to some of the editors telling them […]
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