Content Marketing Blog
Content Marketing Blog
Facebook Integrates Content with Bing and Skype
Facebook co-founder Mark Zuckerberg and Microsoft jointly announced Wednesday the new “social search” features in Bing. It’s the search engine that Microsoft acquired last year to replace Live Search and supposedly take on Google and Yahoo in the search engine realm. Mark Sullivan reports on the new features for PC World: Bing, with the help […]
Cyberbullying Revisited: A Followup
In the wake of the last week’s column, Kevin Dugan, Director of Social Marketing for Empower MediaMarketing, was kind enough to share his thoughts on the subject via an email dialogue that I would like to share with you. He began by addressing my thought that while there are extremes at both ends of this issue’s […]
AOL Acquires TechCrunch + More
AOL is slowly but steadily snatching up other online content providers. The company recently acquired influential technology news blog TechCrunch; it already owns online magazine Engadget. With TechCrunch’s 3.8 million unique monthly U.S. visitors, its ownership will lend AOL more tech credibility and allow for premium ad rates. It’s all part of AOL’s rebranding strategy […]
Cloud-Based, Collaborative Content via ScribbleLive
Toronto-based ScribbleLive, which launched in 2008, recently released announced updates to its content management system (CMS) software. The service is a live-blogging tool that allows for cloud-based, collaborative coverage. Some of ScribbleLive’s higher profile users include Reuters and Hearst Television, as well as non-media entities such as Greenpeace. Toronto’s National Post used the service for […]
The U.S. Army and Social Media
By embracing social media, the United States military not only stays abreast of the latest technology developments, but it also continues to improve communication and, thus, the morale of its forces. As a result, the ways the U.S. Army markets itself to potential recruits has also become more fluid and more transparent. Last February, the […]
Bullying, Sexting, and MTV’s “Morality Meter”
Information propagates very rapidly on the Internet. That is one of the reasons marketers are continually trying to find ways to leverage the web, be it through Search Engine Optimization (SEO), social media, pop-up/banner ads, etc. Of course, this also applies to the old saying “bad news travels fast.” By bad news I mean not […]
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