Content Marketing Blog
Content Marketing Blog
Google Hangouts Set to Take Over
Google began rolling out the Hangout functionality to Gmail users, including the ability to use apps and real-time group video chat.
Thought Leadership on a Budget
Even if you a small-business owner on a budget, following certain best practices can help you establish yourself as a thought leader.
Facebook in Free Fall
The Facebook IPO was something eagerly awaited the world over. Unfortunately for Mark Zuckerberg, the actuality was nowhere near as exciting as the anticipation. At least not the good kind of exciting. Facebook avoided going public for a long time, and while the excitement over its initial offering seemed high, the response was less than […]
Impact of Infographics on Journalism, Content Marketing
Are infographics weakening journalism? Are they overused distractions? Or, are they worth incorporating into your communications plan?
Clicks-Driven Journalism? Hopefully Not for Community Newspapers
Yes, we’re driven to the sensational journalism due to our (human) nature, but that shouldn’t be the focal point of a local community paper.
iPad + Google = Win
We could have the most amazing toys if Apple and Google would play nice together more often. The iPad is a perfect example of this. I recently picked up the trendy new tablet to use as an aid in teaching and for covering live events on location. It really is a great little machine, and […]
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Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.