Content Marketing Blog

Fifth Estate Ushering in Sixth Estate

Matt Mullenweg, founder of Wordpress, had this to say about online power: “Online we can act as a fifth estate.” What is the Sixth Estate?

Second-Screen Marketing: Diversifying Content Across Multiple Devices

The rise of companion devices means that companies need to keep up with the demand of having a presence across multiple platforms or risk being left behind.

Facebook Takes Down the ‘Net: A Cautionary Tale

Investing in an online social footprint is an essential part of being a brand, but relying on outside parties for core functionality is a foolhardy risk.

The Gamification of Online Marketing

Suddenly, every online interaction seems to have virtual rewards and badges awaiting you. Don’t worry, we just have entered the age of gamification.

Content Marketers: Your Old Tricks Still Work

Content marketers should make the best use of their existing assets and tactics and personalize their brand’s voice to make it relatable yet unique.

Will the Facebook Card Be in Your Wallet?

Facebook debuted a gift card with locked balances for such authorized retailers as Jamba Juice, Olive Garden, Sephora, and Target. Are you interested?

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Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.