Matt Mullenweg, founder of Wordpress, had this to say about online power: “Online we can act as a fifth estate.” What is the Sixth Estate?

The rise of companion devices means that companies need to keep up with the demand of having a presence across multiple platforms or risk being left behind.

Investing in an online social footprint is an essential part of being a brand, but relying on outside parties for core functionality is a foolhardy risk.

Suddenly, every online interaction seems to have virtual rewards and badges awaiting you. Don’t worry, we just have entered the age of gamification.

Content marketers should make the best use of their existing assets and tactics and personalize their brand’s voice to make it relatable yet unique.

Facebook debuted a gift card with locked balances for such authorized retailers as Jamba Juice, Olive Garden, Sephora, and Target. Are you interested?