Your content shouldn’t put people to sleep, it should answer those questions that keep them up at night. Increased search visibility is just one advantage.

If we are going to have things that aren’t news, it’s important to draw a distinction concerning the different ways in which they are not news; or such is the feeling of comedy veteran Tony Hendra.

Should traditional publishers tap into the revenue-generating potential of creating brand-sponsored content in-house, or will it ruin their editorial credibility?

George Williams was selected to be among the 8,000 people across the U.S. who will get to test-drive Google Glass before the final version hits the market.

Google Reader will cease to exist on July 1. As content creators, why should we care? And how do we know Google won’t kill its newly introduced Keep either?

Audio is an increasingly important content marketing technique. Here are the advantages and link to free software to convert your blog to a podcast.