Content Marketing Blog
Content Marketing Blog
Blogging Tips for Business to Business (B2B)
Although there is some overlap in best practices for various blog types, it’s important to keep in mind the differences between business-to-business (B2B) blogs and other formats. One of the key distinctions is the importance of incoming web traffic. For some blogging sites, such as a media outlet, each impression (or view of a particular […]
Tips for Writing Better Blog Headlines
Alex, the 16-year-old blogger behind Blogussion, compiled a list last September of “18 Resources to Help you Write Better Blog Titles.” Despite being written more than 6 months ago, there is still some pretty helpful advice linked in his post. Alex quotes Brian Clark of Copyblogger, who states that, “On average, 8 out of 10 […]
Social Media Marketing Success Stories
It’s always helpful to examine what large companies are doing to incorporate social media into their marketing plans. Here’s a list of some recent successful attempts. * American Express offered the “ultimate, VIP Glee fan experience” exclusively via Twitter, where the TV show’s cult-like fans have a large presence. More than 250,000 people clicked on […]
Coming Soon: Twitter Annotations
This past weekend, Twitter engineer Raffi Krikorian unveiled a preliminary view of Twitter’s upcoming annotations, aka “twannotations,” at WarbleCamp, a two-day unconference for Twitter developers. The ability to annotate tweets is something that Krikorian feels could be “a game-changer on the platform.” Erick Schonfeld of TechCrunch writes: Annotations will allow developers to ‘add any arbitrary […]
News Roundup: NME Breakthrough, Steve Jobs on Flash + more
NME is launching a new social networking community for bands and fans, called NME Breakthrough. Musicians’ profiles will include streaming audio and video. NME music editor Jaimie Hodgson will mine the site for new talent to include in the magazine’s Radar section, which spotlights relatively unknown bands, and for other editorial opportunities. A band will […]
Online Video Marketing Tips
Social media strategy consultant Amy Porterfield has some great tips on Social Media Examiner for online video marketing. She offers a statistic from Forrester Research that proves the effort is worth it: “videos were 50 times more likely to receive an organic first page ranking than traditional text pages.” Other encouraging factors are the relative […]
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