Content Marketing Blog

Content Marketing Blog

The Missouri Facebook Law: Too Far or Not Far Enough?

Should teachers be able to “friend” their students on social media platforms? Do the educational advantages outweigh the potential risk of sexual predation? These are important questions for the modern day. Facebook in particular is becoming a primary channel of communication for many people: educators, kids, the elderly from a nursing home, and just about […]

McDonald’s Harnesses the Power of the Mommy Bloggers

Marketing Charts, a daily online publication devoted to marketing trends, reports that roughly half of all blog readers purchase products because they were mentioned in a blog they frequently read. Analysis firm eMarketer estimated that there were more than 3.9 million women blogging last year who also happened to be mothers. Those so-called “mommy bloggers” […]

An Interview With Mark Glaser of PBS MediaShift

The intersection of Media and Technology. That’s how Mark Glaser, executive editor of PBS MediaShift, describes this fascinating project. MediaShift examines the disruption that online technology is introducing into the traditional media world. It not only provides reporting on new technologies and how businesses are meeting the challenge, but it also provides a forum for public […]

The Huffington Post Relaunches OffTheBus

With the upcoming U.S. presidential election in November, AOL Huffington Post Media Group has announced the relaunch of its citizen journalism initiative, OffTheBus. The project, designed to be non-partisan, was initially launched by The Huffington Post in 2008 to provide coverage of that year’s presidential campaign, and has boasted more than 12,000 participants. When AOL […]

How to Use Google Plus: 10 Questions Answered

Okay, you’ve managed to get an invitation to Google+. Now what? As with any new social platform, Google+ takes some getting used to. While the visual aspect looks a lot like Facebook, there are a number of differences. The big stuff is usually easy to find, but some of the finer tuning is not so […]

New Strides in Citizen Journalism

Crowdsourced news service Blottr just launched an iPhone app called Paparappzi and will release a version for Android devices next week. The app allows users to write a news item and upload it with an attached photo and geotag. Blottr launched last August and encourages contributers to cover issues relevant to their local communities. So […]

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Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.

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