Content Marketing Blog

Data Quest: Keyword (Not Provided)

Things changed in late September when Google rolled out major changes toward encrypting all search activity. Since the change, any user searching through Google has automatically been redirected to the https:// version of Google, an SSL encrypted search. There is no doubt that secure search is the new rule of the day, which means that keyword […]

Copywriting vs. Content Marketing: Where Should You Focus?

Is there a difference between copywriting and content marketing? If you’re not balancing them in your marketing, you won’t see the results you intend.

Diversifying Social Media News Channels

There has been a marked increase in use of social media channels as a means of consuming news, according to a new survey from Pew Internet that was released last Thursday. The survey, completed in collaboration with the John S. and James L. Knight Foundation, is interesting from a number of perspectives. For a modern news […]

Responsive Web Design: Zero SEO Drawbacks

Mobile is vital, and anyone who reads my column knows how I feel about the subject. As the Internet continues to disconnect from the computer and assume a more ambient and ubiquitous place in our lives, mobile has been taking up more and more of the grand total of web traffic. This is where Responsive […]

To DM or Not to DM: Twitter’s New Approach

The number of DMs sent on Twitter is rocketing, but the number of links sent through them, which is how malware is delivered, is dropping significantly.

Let’s Talk About Lightbeam and Privacy

Mozilla has released an add-on for Firefox that allows you to see exactly who is tracking you online.

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Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.