So Facebook, the platform least embraced by companies, is the largest source of online news, while Reddit has the most passionate audience for news. Paying attention to this sort of trend is an important aspect of your online strategy. After all, after reading this aren’t you more likely to share a news item on Facebook, where it is most likely to propagate? It might be wise to do if you’re trying to create value for your readers.

*Pew conducted their survey between Aug. 21 and Sept. 2, 2013. They interviewed nearly 5,200 respondents.