Selecting the right keywords for your SEO campaign is as critical as choosing what to wear each morning — your keywords set the stage for your entire tone and content. As we well know, SEO is a crazy-competitive landscape these days, which increases the challenge of keyword selection. Many marketers believe that going after the […]

Five years ago I introduced Creative Commons to the team that would become SixEstate and it rapidly became a standard tool for us. The wealth of materials available for the mere price of attribution, not to mention the stuff available to remix, is a blogger’s best friend. Now Creative Commons has upped the ante after […]

Within Belle Beth Cooper’s Fast Company article, “10 Surprising Social Media Statistics that will Make You Rethink Your Social Strategy,” is this nugget at #9: “Even though 62% of marketers blog or plan to blog in 2013, only 9% of U.S. marketing companies employ a full-time blogger.” Further: Blogging is clearly a big focus for marketers […]

Black Friday is thankfully behind us now. The pseudo-holiday legendary for fights, injury, the occasional death, and incredible deals has now initiated the holiday frenzy. This year retailers, both brick-and-mortar and online, have been exerting themselves even more than in previous years. At the outset, it looked like this would be a solid retail season, with […]

SixEstate co-founder Steve O’Keefe attends the University of Virginia’s entrepreneurship contest and comes away with remarkable ideas for your business.