Content marketing often places emphasis on the vehicle used to connect with people, while brand journalism emphasizes niche-specific news production.

Search engines demand great content. Every few weeks it seems that another SEO shift occurs, from small but potent updates like Panda to completely new algorithms like Hummingbird, pushing things away from the arena of keywords. Intent of inquiry and quality of content should guide us as we move into 2014. But how do you […]

Many businesses do not appreciate that brand journalism works. These businesses are blindsided because they fundamentally misunderstand one of two things: one, the power of online research before buying. For example, 57% of people research a purchase before ponying up their cash, according to a CEB report. Or, two, these businesses misunderstand the power of […]

Content marketing tops the list of marketing trends for 2013: 66% of consumers tell the Custom Content Council they are more likely to buy from brands with custom content. It’s easy to understand why. Stellar content is a win-win for users, search engines, and businesses alike. Content provides information, education, entertainment, excitement, and brand identity. […]

  Press releases have long been a tool for boosting search rankings. Now that Google’s new Hummingbird algorithm has had a bit of time to settle in, it’s time to take a look at how the new search affects press releases. First let’s clarify what Hummingbird is. The writers at SearchEngineLand give a succinct description: […]