Travel giant Expedia saw a 4.3% percent drop in its stock price on Tuesday, January 21 due to lowered search rankings, triggered by Google. Expedia’s relative rankings for highly-desirable travel-related search terms sank by 25%, cutting Expedia’s traffic by an estimated 20%. An amazing illustration the contribution search engine rank makes share value.

What’s in the future for marketing trends? This year focus on the value of what you have to offer. It’s the best way to cover acquisition and retention strategies with one tactic.

Use of social media by the pharmaceutical industry should change in July when the FDA releases its new full guidance document on social media.

Optimizing content for search engines is constantly changing. Business wire has just released a free report that provides a solid set of best practices.

Quality brand journalism follows cues from traditional journalism in pursuit of news stories. It all starts with who, what, when, where, why, and how.

Nowadays many people are posting about bad customer experiences on Twitter, Facebook, and other social platforms. It’s vital to keep your digital ears open.