“Hello? … Hello? … Is this thing on?” Businesses that invest in brand journalism understand why “becoming the media” is a stronger position than being “in the media.” The shift from media consumption to media creation sounds easy enough in theory, but in practice most businesses have unrealistic expectations. To many, “to blog” means “to […]

Research and data. These are two of the main underpinnings of a good online strategy. Information about how data spreads across the Internet is always helpful, and today we are going to take a look at one way to get that data: Google Ripples. What Is It? Google+ Ripples is a nifty and interactive way […]

In our ongoing series on brand journalism (what it is, what it isn’t, how celebrity journalists use it, and more) we’ll turn our attention to how traditional companies are evolving and embracing brand journalism all the way to the bank. Here’s a suggestion: Pack those bags fast and hurry because one particular train is leaving […]

When it comes to engaging your audience, the quality and consistency of your posts are more important than their quantity.

Here at SixEstate we phased out guest blogging for SEO purposes awhile back. The rise of spam companies entering that vertical was one significant reason for doing so, and Google’s constant efforts to rein them in over the last year or two was another. Matt Cutts, head of Google’s Webspam team, laid it on the […]

News broke this week that Ezra Klein, a blogger-turned-traditional-media-columnist covering economics at The Washington Post, would be leaving to start his own media company. No details yet on who would be backing the venture after Jeff Bezos, owner of the Post, turned down Klein’s double-digit-million investment request. Reports Columbia Journalism Review, Klein is not the […]