Mistakes Media Make: The Giffords Shooting

The U.S. has been rocked by the assassination attempt on Congresswoman Gabrielle Giffords this past weekend. The Arizona shooting incident wounded 14 people and left six others dead, including U.S. District Judge John M. Roll and 9-year-old Christina Taylor Green....

TSA Blog Draws Ire, Criticism

In recent weeks, the Transportation Security Administration (TSA) has been the subject of many a debate, tirade, and parody. Also drawing negative attention is the TSA blog and the agency’s other social media efforts. One of the targets of the most ire is a TSA...

MediaBugs: Crowdsourced Fact-Checking

There’s been a growing trend towards crowdsourced journalism, but what about crowdsourced copyediting and crowdsourced fact-checking? MediaBugs, the startup that allows readers to report errors in online news coverage, recently expanded its service to national...

Case Study: Toyota’s Social Media Outreach

Noreen O’Leary recently did a piece for Ad Week about Toyota’s PR response to the company’s numerous vehicle recalls. Toyota launched a large “transparency” and “apology” campaign, including social media outreach. The verdict...
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