Transparency is an important component of online journalism, as we’ve stressed multiple times on the SixEstate blog. It is interesting to see how news organizations adhere to transparency guidelines, particularly when they give us a glimpse behind the scenes, as...
PRO TIP: Lead with almost anything except calling people stupid. Seems obvious, but as PR consultant Lou Hoffman humorously points out, a recent Financial Times article might be summarized as “You’re Too Stupid to Figure Out Journalism from...
“Brand journalism is not brand-centric, but a brand journalist’s job includes figuring out how to seamlessly weave in a brand presence.” That’s Tip #6 in this chipper video about the “now” of branded, err, make that un-branded...
Last week the crowdfunding site Kickstarter introduced two new crowdfunding categories: one for crafts and the other for journalism. In their words: [I]t’s more important than ever to make sure journalists have the tools and resources to try new things —...
We have left the age of force-fed advertising and have boldly leapt into the content marketing arena. On the surface, that sounds like a very good thing: abandoning hard sells and in-your-face tactics in favor of informative outreach brimming with valuable and...
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SixEstate manages our blog, SEO and social media presence, which takes a huge weight off our internal team. Through the many challenges associated with managing a multi-national and multi-lingual web presence, they are always available with patience and a knowledgeable solution. Their service is invaluable to our business.
Jennifer SantanielloMarketing Director, Fluence Corp
