Transparency is an important component of online journalism, as we’ve stressed multiple times on the SixEstate blog. It is interesting to see how news organizations adhere to transparency guidelines, particularly when they give us a glimpse behind the scenes, as...
Crafting Compelling Narratives to Connect with Your Audience Content-driven SEO plays a pivotal role in achieving online visibility. A blend of marketing and storytelling, brand journalism delivers content that resonates with a target audience more deeply than...
PRO TIP: Lead with almost anything except calling people stupid. Seems obvious, but as PR consultant Lou Hoffman humorously points out, a recent Financial Times article might be summarized as “You’re Too Stupid to Figure Out Journalism from...
“Brand journalism is not brand-centric, but a brand journalist’s job includes figuring out how to seamlessly weave in a brand presence.” That’s Tip #6 in this chipper video about the “now” of branded, err, make that un-branded...
Last week the crowdfunding site Kickstarter introduced two new crowdfunding categories: one for crafts and the other for journalism. In their words: [I]t’s more important than ever to make sure journalists have the tools and resources to try new things —...
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SixEstate has been instrumental in enhancing our digital presence and creating a strong brand reputation for our company. They've driven web traffic up by over 400% year over year. I highly recommend contracting SixEstate as an extension of your marketing team. They are constantly evolving to stay ahead of the competition and have made a huge difference in our performance.
Leslie MayMarketing Manager, Seven Seas Water Group
