Katie McCaskey
Establishing and growing a thought leadership position online is one major reason clients turn to SixEstate to manage their blogging needs. Intuitively, clients understand that building trust in the digital sphere translates into trust — and sales —...
Katie McCaskey
No, it’s not your imagination. Infographics are everywhere these days. Quite seriously, there is at least one blog that features infographics daily. Cheekily, here’s an infographic about the rise of infographics and a spoof post, just to prove how...
Katie McCaskey
The Content Marketing Institute, Marketing Profs, and Outbrain have conducted a survey for the last two years that asks marketers how they market with content. This year, Outbrain concluded that 100% of respondents reported using content marketing. Yep, 100%!...
Katie McCaskey
In the emerging economy content is currency. Everyone knows about the radical shift: Producing and distributing content is no longer the dominion of large, well-funded players. Today anyone with Internet access can produce and distribute content. Two years ago I wrote...
George Williams
The early forays into cloud-based storage — Google Docs being a prime example — are now taking a backseat to larger-scale endeavors. Last week, Google debuted its Google Drive service, which, in basic terms, gives you 5 GB of storage space —...
