Will Google Glass Change the Face of Advertising?

If Google Glass, the Big G’s new wearable computer prototype, takes off it is going to result in fundamental changes, possibly of the same stature as the introduction of the browser. The Google moratorium Marketers everywhere are waiting with bated breath to see...

Can Branded Content Marketing Help Publishers Survive?

In the March 21 Forrester report on “How To Build Your Brand With Branded Content,” principal analyst Tracy Stokes, who created the report along with David M. Cooperstein and Alexandra Hayes, noted that in today’s connected world, “traditional...

In a Post-Panda World, How Is Your SEO?

The changes to Google’s algorithm take their names from animals, most recent of them being Penguin and Panda. Each of these updates is meant to not only refine the effectiveness of search, but also to foil those who would game the system with “black...

Fifth Estate Ushering in Sixth Estate

Recently Matt Mullenweg, founder of WordPress, had this to say at The World Economic Forum, around the idea of “online power”: There is no moderator or ombudsman online, and while the transparency of the web usually means that information is...

Sandy Unleashes Online Storm

It’s been a rough week for the Tri-State area. The arrival of Hurricane Sandy Monday evening was far from pleasant, to say the least, and devastating for many. The waterfront property of the Jersey Shore took the worst of it. So far, we know of 67 deaths, 19 in...
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