George Williams
It’s no secret that the modern Internet includes a number of ways to track a person’s surfing habits. The use of cookies and other technologies are actually a core part of many marketing campaigns, allowing websites to serve up advertisements and offers...
Steve O'Keefe
I recently attended a Newsjacking webinar with the legendary David Meerman Scott. He is the author of the blockbuster book, The New Rules of Marketing & PR, which has sold over 300,000 copies and been translated into more than 25 languages. With that book, Scott...
George Williams
There is a man in China named Bo Xilai who is inadvertently making social media history. Xilai was considered top of the political dogpile, heir apparent to the apex of the nation’s most elite politicos. Now, as it happens so often in politics, he’s been...
Katie McCaskey
“Brand Journalism” is increasingly popular with marketers but is still eyed with suspicion by traditional journalists. The problem stems from the phrase itself. What is marketing, and what is news? Is there any room for impartial reporting if the...
Katie McCaskey
Taco Bell executives were walking on taco shells recently to explain the damning photo of a pimply employee slobbering across a rack of shells. The photo was posted to social media by a Facebook fan and received 3,000+ shares almost immediately. “The fact that a...
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