Social Media at the 2010 Winter Olympics

February 1928 at the Winter Olympics in St. Moritz, Switzerland, The 2010 Winter Olympics officially opened in Vancouver this past Friday, and this marks the first Olympic Games at the height of the Twitter craze. Sure, Twitter was also around during the 2008 Summer Olympics, but the microblogging service wasn’t nearly as popular then as it is now. Other social networking sites have only gotten more popular in the past two years as well.

Eddie Pells, a sportswriter with The Associated Press, writes about the athletes who plan to keep up their social media activities during the 17-day event:

They will give friends, family, fans and, yes, reporters updates on their training and competition, random musings, pictures, links to their Web sites and other peeks behind the Olympic curtain that the public can’t usually see.

It will save them time on the phone, help them build their fan base and allow them to get their message out, unfiltered by the so-called traditional media. It might also serve up a bit of instant gratification when the grind of training and waiting takes its toll.

“These are going to be the Twitter Olympics,” said Bob Condron, Director of Media Services for the United States Olympic Committee. “There’s no telling where the updates will come from. It could be the bench during a hockey game, or even on the medal stand.”

Twitter is not specifically mentioned in the IOC Blogging Guidelines issued for the 2008 Beijing games (PDF) or the updated version that has been released for Vancouver (PDF). Condron says that Twitter use is allowed, however, as it is still a blogging site — it’s just limited to 140 characters.

The guidelines are an addendum to Rule #49 of the Olympic Charter (PDF), which reads:

Only those persons accredited as media may act as journalists, reporters or in any other media capacity. Under no circumstances, throughout the duration of the Olympic Games, may any athlete, coach, official, press attaché or any other accredited participant act as a journalist or in any other media capacity.

Specific things that the IOC Blogging Guidelines prohibits include:

  • Relaying anything but personal Olympic-related experience, e.g, interviewing another athlete or sharing stories about another athlete
  • Sound clips
  • Moving images
  • Photos that show sporting action or any of the official game ceremonies
  • Use of the Olympic symbol (the five interlaced rings)
  • Advertising or promotion of any non-Olympic sponsors
  • Use of the word “Olympic” or “Olympics” in a domain name

The guidelines also say that any blogs by “Accredited Persons” (i.e., athletes, coaches, etc.) should follow the spirit and principles of the Olympics and “be dignified and in good taste.”

The International Olympic Committee (IOC) has its own Twitter account and Facebook page. It is also on Flickr with its own photostream and the Vancouver 2010 Olympic Photo Group that currently has more than 2,200 photos submitted by 241 members.

The AP has a dedicated web site for the Winter Games in addition to a Facebook page and Twitter account for featuring coverage from its reporters. (The AP also has a regular Facebook page and Twitter account for non-event-specific coverage.)

Source: “Athletes plan to tweet, Facebook from Games,” MSNBC, 02/10/10
Source: “Athletes confused by Olympic social media rules,” Wired via CNN, 02/05/10
Image from Deutsches Bundesarchiv (German Federal Archive), taken February 1928 at the Winter Olympics in St. Moritz, Switzerland, used under its Creative Commons license.

About Rachelle Matherne

  

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