Is Content Marketing Universal?

Tina Courtney-Brown

We have left the age of force-fed advertising and have boldly leapt into the content marketing arena. On the surface, that sounds like a very good thing: abandoning hard sells and in-your-face tactics in favor of informative outreach brimming with valuable and...

Ezra Klein and the Journalist Brand in ‘Brand Journalism’

Katie McCaskey

News broke this week that Ezra Klein, a blogger-turned-traditional-media-columnist covering economics at The Washington Post, would be leaving to start his own media company. No details yet on who would be backing the venture after Jeff Bezos, owner of the Post,...

7 Reasons Brand Journalism Works

Katie McCaskey

Many businesses do not appreciate that brand journalism works. These businesses are blindsided because they fundamentally misunderstand one of two things: one, the power of online research before buying. For example, 57% of people research a purchase before ponying up...

How Brand Journalism Works

Katie McCaskey

Brand journalism is growing quickly, and, while its definition and role are debated, it is growing in lockstep with the wealth of emerging digital and social business tools. The popularity of brand journalism is strongly aligned with the following trends, none of...
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