Welcome to SixEstate News: Content Marketing for Thought Leaders. SixEstate is a content and search marketing company powered by professional journalists and editors. We pride ourselves on publishing thoughtful news you can use. Please let us know how we’re doing.
CMS + CRM = OMG
Like many small businesses, SixEstate has been working at wedding our Content Management System (CMS) and our Customer Relationship Management (CRM) software into one full-circle marketing marriage. It’s not easy, but when you get there, it’s as close to Nirvana as you can get this side of Seattle. Click here for the full story.
The Big Rethink: The Economist’s CMO Conference – March 13
Steve O’Keefe will represent SixEstate at The Economist‘s “Big Rethink 2014,” a gathering of CMOs and top agency executives at 10 on the Park at the Time Warner Center. Among the speakers is Chobani’s marketing genius, Peter McGuiness, who will testify that when it comes to marketing, How Matters! The conference is only one day — Thursday, March 13, 8 a.m. to 6 p.m. “10 on the Park” is located on the 10th floor of the Time Warner Center overlooking Central Park. Let Steve know if you would like to meet at The Big Rethink or need a discount code for conference registration. Follow the conversation on Twitter at #BigRethink.
CBIC Award Nominations End February 28
SixEstate is an active member of the Charlottesville Business Innovation Council (CBIC) promoting innovation and entrepreneurship in Central Virginia. The annual CBIC Awards recognize area innovators and educators while providing funding for technological education. Nominate your favorite Central Virginia businesses before Friday, February 28th by clicking here.
Highlights from the SixEstate Content Marketing Blog
1) If I Can Spot It, So Can Google: Guest Blogging’s Warning Signs
SixEstate CEO David Reich untangles the issues involved in Google’s new announcement about Guest Blogging campaigns.
2) Expedia Stock Price Drops Due to Black Hat SEO Tactics
Travel giant Expedia’s stock price dropped 4.3 percent in a day due to bad search rankings. Tina Courtney-Brown shows how this case quantifies the value of search rank to share price.
3) The Newsblogging Process [INFOGRAPHIC]
SixEstate matches clients with a dedicated editorial team to launch, grow, and manage industry-leading blogs. This infographic explains our six-step, team-approach to professional blogging.
4) Content Farms: The Challenge of Monetizing Content
Tina Courtney-Brown looks at one of the biggest blotches on the web, content farms, and why their rankings, traffic, and profits are in decline.
5) What Is Brand Journalism?
“Brand journalism” is a popular phrase. Yet, what it actually means to consumers, marketers, journalists, and business owners alike is still evolving. Check out this impressive series by SixEstate Content Director, Katie McCaskey.
6) 7 Reasons Brand Journalism Works
This post explores seven reasons brand journalism works as an effective marketing and sales tactic. All of this is good news for savvy companies committed to publishing useful, high-quality content.
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