Newsjacking vs. Newsblogging With David Meerman Scott

I recently attended a Newsjacking webinar with the legendary David Meerman Scott. He is the author of the blockbuster book, The New Rules of Marketing & PR, which has sold over 300,000 copies and been translated into more than 25 languages. With that book, Scott...

How Your Company Can Benefit From News Media Shift Online

We’ve talked about disruptive innovation on this blog, and how print media going digital is shaping the industry and affecting news reporters in particular. With two newly released reports providing data on the shifting trends in print journalism, let’s...

Paywalls and “Digital First” As Media Survival Tactics

Whether it’s scaling back on daily print publication, increasing online presence, erecting paywalls, relying on user-generated content, or going “digital first” full-on, Journalism Formerly Known As Print is just really trying to survive. Last week,...

Do You Know What It Means to Miss Times-Picayune?

Last Thursday, we’ve learned that the New Orleans daily, The Times-Picayune (TP), will start publishing three times a week (Wednesday, Friday, Sunday) under a new company called NOLA Media Group, with reduced staff (rumor has, one-third will be laid off)...

Tablet Users Don’t Want to Pay for News

Paywalls on news websites had been the subject of frequent discussion for some time now, including the ease with which many game the ones like The Wall Street Journal one. Now we have numbers which should come as a shock to no one, indicating that most tablet users do...
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