B2B Case Study: RWL Water, LLC

How RWL Water uses content-driven SEO to showcase thought leadership, attract targeted site visitors, and generate new business from across the globe.

RWL Water is a global water, wastewater and reuse company that provides innovative and cost-effective solutions for industrial and municipal water challenges. The company came to SixEstate looking to grow their reputation as a leader in the industry and harness their website to better showcase their solutions and attract more customers from search.

Services Performed:

Long-term growth in targeted traffic.

Between January 2014 and November 2015 monthly traffic to RWLwater.com grew by over 225%, and new users grew by nearly 240%. The company’s blog, produced by SixEstate, is the primary catalyst of this growth in traffic. Other content efforts such as improved landing pages and case studies have also played a key role.

RWL Water Traffic Chart

First-page rankings for high-value keywords.

Industry-leading content — supported by fundamental SEO best practices — has resulted in first-page rankings on Google for highly competitive keywords that RWL Water’s target customers are actually searching for.

SEO Sample Rankings

Outranking major competitors and industry news sites as the top organic result on Google for “wastewater treatment solutions.”

Rankings that drive business.

SixEstate performed a wealth of primary and long-tail keyword research to guide content and SEO direction for RWL Water. As a result, the company’s website is strategically aligned with the keywords most likely to attract their target audiences. Nearly 80% of traffic comes from search engines, and this traffic is highly relevant and productive — people actively searching for information about the technologies and solutions RWL Water provides.

Google Search Console Sample

The top 10 wastewater-related keywords driving clicks from Google over the past 90 days.

Making technical topics interesting and sharable with visual content.

We pride ourselves on our ability to produce compelling and engaging content, no matter how complex or technical the subject matter. This animated video on RWL Water’s containerized desalination system — produced by SixEstate and launched on the RWL Water blog — has earned thousands of views on social media, and driven hundreds of visitors to the company’s website.

Facebook Video

Earning links from the media.

The RWL Water blog has become a go-to resource for news and updates on water scarcity challenges and solutions. In addition to driving potential customers to the website, the blog consistently attracts media attention and has been picked up by outlets including The Washington Post, Scientific American, Mother Jones, and many other news sites. Links from major media sites are not only powerful assets for search visibility, but also showcase industry expertise and thought leadership for RWL Water.

How can we help you?

Powered by custom content and bolstered by sound SEO strategy, the RWL Water website has become a significant industry resource and a vital sales and lead-generation tool for the company. Want to learn how content-driven SEO can benefit your brand? Contact SixEstate today!