‘Journopreneurs,’ Native Advertising, and Brand Journalism

‘Journopreneurs,’ Native Advertising, and Brand Journalism

As a John Oliver fan (see: net neutrality), I was pleased to discover he recently covered “native advertising.” I favor Oliver’s researched comedy and was eager to see his take on it. In his sketch, “native content” refers to both overt...
A Social Media Toolkit

A Social Media Toolkit

<img class=”aligncenter size-full wp-image-18859″ src=”https://sixestate.com/wp-content/uploads/2014/08/social-media.jpg” alt=”social media” />These days there are so many different platforms — blogs, Twitter, Facebook,...
Brand Journalism: Not the Worst Job in America

Brand Journalism: Not the Worst Job in America

<img class=”aligncenter wp-image-18846″ src=”https://sixestate.com/wp-content/uploads/2014/07/12214186874_cd3064e3d0_k.jpg” alt=”Google Glass” width=”1137″ height=”754″ /> If you had a choice: would you...
Social Media Screening: Beware the Pitfalls!

Social Media Screening: Beware the Pitfalls!

  (Please note that none of this constitutes legal advice. This article is meant to delineate some best practices you can observe, but it is always worthwhile to seek legal counsel to ascertain the particulars of your local laws) By the way, we all know that...
No One Wants to Hear Your Sales Pitch

No One Wants to Hear Your Sales Pitch

<img class=”aligncenter wp-image-18817″ title=”Heavy-handed online advertising, like Spam, doesn’t provide your customers with value the way newsblogging does.”...

The Future of Brand Journalism

The Wall Street Journal dedicated an entire section recently to a fascinating premise: “The Future of Everything.” The special report covered diverse industries and personalities (leading thinkers, innovators and artists shared their visions of where the...
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