New changes in the world of online promotion include Facebook’s dumping of like-gating, and Google’s giving more weight to SSL.

Critics who view native advertising and branded content as a threat to journalistic standards base their charge on a distinction that never really existed.

These days there are so many different platforms — blogs, Twitter, Facebook, etc. — that managing them all without assistance can be massively cumbersome. Today I’m going to take a look at some of the key tools that can help you administer your online communications campaign. BuzzSumo — This dandy little tool lets you look at […]

If you had a choice: would you rather work as a lumberjack or as enlisted military personnel? These two occupations sandwich the occupation of “newspaper reporter,” which a 2014 survey declared “Now Only Second Worst Job in America!” Reporters got the short end of the ranking stick because, as Tina Nguyen summarizes, they make “on average, $37,090 a […]

  (Please note that none of this constitutes legal advice. This article is meant to delineate some best practices you can observe, but it is always worthwhile to seek legal counsel to ascertain the particulars of your local laws) By the way, we all know that collections can be frustrating and time consuming for businesses since […]

Welcome to 2014, a year that rude birthday cards became popular and when the audience is media-savvy and the pace is faster than Speedy Gonzales’. For anyone with a product or message, the potential reach provided by the Internet is like a dangling carrot. The promise of quickly reaching millions is irresistible, which accounts for the deluge of […]