Services
With new changes at Google, blogging is now more important than ever.
Check out our Free Newsblogging White Paper!
Newsblogging
Boost online awareness, improve search engine rankings and hit Google Alerts for your target keywords with a SixEstate newsblog. We set up the blog for you, or write the news for your existing blog. Our professional journalists post for you every work day, reporting on news stories, current events, trends, research findings, or anything else related to your topic, industry or cause.
Each newsblog post contains at least one news citation and quote from a respected news source and one copyright-licensed image. Posts are copyedited, proofread, link-checked, tagged and search-optimized before being released. We manage comments and clean spam.
Check out what we did for Kaiser Permanente’s Health Care Reform Now newsblog.
What do clients love about our newsblogs?
- They’re effective: They skyrocket your online visibility, enhance SEO efforts, and actually reach your target audience. No amateur can compete with a professional newsblog.
- They’re timesavers: We take care of everything — from researching and posting, to editing and optimizing — so you don’t have to.
- They’re reliable: We publish every work day at 6 am.
- They’re transparent: Posts are researched and written by professional journalists using their own names.
We relentlessly publish until your newsblog becomes a leading voice on your topic. Newsblogs build an audience for your commentary, your announcements, your advertisements, your events, your news. Through the Radio 2020 newsblog (above), we helped the National Association of Broadcasters, the Radio Advertising Bureau and the HD Digital Radio Alliance team up to create a high-visibility platform demonstrating the value of radio today and exploring its most exciting opportunities in the future.
Every newsblog post contains these five essential ingredients:
- A quotation from a respected news source.
- A citation and link to that news source.
- A piece of artwork in each post.
- Copyright permission to use the artwork.
- A credit for the artwork with a link to the source.
These components not only add to the transparency and relevance of every post, but also play a key role in the optimization efforts that get newsblogs found and read by your target audience.
Once your newsblogger has completed each daily post, it is sent to a separate editor. The editor corrects spelling, punctuation, grammar, usage, and style. The editor checks citations, links, artwork, and permissions. He or she adds tags and categories, and rewrites headlines and body copy — if necessary — to optimize the text. The editor then schedules the post for release at 6 am the next morning. In the morning, posts are verified, links are double-checked, and traffic stats are compiled. These blog stats are combined with analysis of search results and other metrics to track and monitor your campaign. Each day, your newsblogger grooms the blog as well. He or she deletes spam, approves and responds to comments, and alerts you to any comments that might benefit from a direct response from you, the client.
Clients can participate on these blogs by adding posts and commentary, but participation is not required. Our newsblogs keep you at the top of search engines and Google Alerts for your keywords, day in and day out, whether you have time to participate or not.
Additional Enhancements to Your Online Campaign
Custom Web and Blog Design
Need a new website altogether? We have an excellent team of designers who can build you an amazing website with a WordPress content management system, so we can easily integrate your newsblog. Since good content is the best SEO, we’ll also help you develop your site with excellent content and an intelligent keyword strategy.
The BlogOut
When it comes to pitching bloggers, generic pitches and unfiltered media lists just don’t cut it. SixEstate takes a more personal and customized approach to blog outreach. Every work day, we scour the news looking for the latest and most-discussed news stories, articles and blog posts relevant to your campaign. We make an average of three high-quality, on-target media contacts each day, offering active bloggers, journalists, experts and celebrities in your field at least three different action alternatives to provide you with the greatest chance for meaningful and focused media placements. Virtually every PR agency in the world tries to pitch bloggers. But no one does it like SixEstate, with this level of research, targeting and engagement.
See for yourself. Check out our sample Blog Outreach Report from a campaign promoting the launch of nonfiction book, THE CASE AGAINST ISRAEL’S ENEMIES, written by Alan Dershowitz and published by WILEY. As you can see from the topic, we aren’t afraid of working with controversial issues.
Blog Polishing
If you have a blog you enjoy managing yourself, we can help you take it to the next level. Our copyeditors and optimizers can provide the support you need for your blog. We ensure that everything you publish looks perfect, and that you’re protected from any legal issues that may emerge when you use other people’s work in your blog. This service includes:
- Adding a copyright-permissible, legal image to every post.
- Editing and revising every single post to make sure that all content is grammatically-perfect and well-written.
- Adding or double checking all links.
- Optimizing headlines for better SEO.
- Optimizing posts, tags and categories for consistent keyword usage that also enhances SEO.
- Accurately citing and linking to every source you cover, so that you’re protected legally.
Just schedule your post to publish the next day and forget about it. Next time you see it on the blog, it will be edited, optimized, and attractive. It’s like blogging with a safety net. Once you try it, you’ll never go back!
Daily Blogbacks
Daily, direct outreach to journalists, bloggers and sources covered on your Newsblog. We send them emails or comment on their blogs and sites. When you show leading journalists how you are covering their work on your Newsblog, they often link back to your Newsblog and give you coverage on their sites. Blogbacks are an extremely effective way to get linkbacks and coverage from established websites and blogs. They also quickly boost monthly Newsblog traffic.
Weekly or Monthly Newsletters
Reach your target audience with the news they want consistently — weekly or monthly. Unlike your competitors, your newsletters will contain something your target audience actually wants to read: News. We can format your newsletter in plain text, or using HTML and graphics. We’ll manage the mailing list for you — or provide news for your existing newsletter.
Social Networking Setups
Hook your blog into popular social networking, microblogging and social bookmarking sites. We can register you and set up your accounts, or help you manage your existing accounts. All of your Newsblog content can be syndicated to your social networks, a great way to boost visibility and help increase traffic to your Newsblog.
