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This White Paper discusses:
- Traditional journalism vs. citizen journalism vs. corporate journalism
- Blogging’s increasing importance in marketing
- Why good content is the best form of SEO
- Why ghost blogging doesn’t cut it
- The newsblogging process
- And more…
About the Author
Steve O’Keefe is a serial entrepreneur, writer and professor. He wrote the bestselling book Publicity on the Internet in 1996, which has been revised and updated several times and remains a bedrock text in Internet marketing. Steve has taught Internet Public Relations at Tulane University since 2001, and has taught for Stanford University, UCLA Extension, the Public Relations Society of America (PRSA), the International Association of Online Communicators (IAOC), Publishing University (IBPA), and BookExpoAmerica (BEA), among others. Steve co-founded SixEstate Communications with David Reich in 2010.
About SixEstate
SixEstate Communications provides professional blogging and online media outreach services for businesses, nonprofits, political campaigns, and other organizations and causes. The company was started by David Reich and Steve O’Keefe, who worked together at Patron Saint Productions, Inc., where they developed and refined the concept of “Newsblogging,” which you will learn all about in the White Paper.
The name SixEstate is a reference to the “Fourth Estate,” a term for the mainstream media coined in the early 19th century. The press, as it was called in that period, was considered one of the most influential forces in society, along with the clergy (First Estate), the noblemen (Second Estate) and the commoners (Third Estate). The Fifth Estate has an array of meanings, but often describes forms of alternative media, such as underground newspapers, pirate radio, and even the Internet and public access TV.
The Sixth Estate is the next step in the evolution of journalism. SixEstate Communications is a whole new kind of journalism — a new kind of news for organizations