Intro to Internet PR

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An Interactive, Discussion-Based Course, Hosted on Skype

This course explores some of the latest and the most important topics in online marketing and PR in an open and discussion-oriented setting. Instructor Steve O’Keefe presents real-life, practical examples and case studies showcasing how to leverage these tools and strategies effectively for businesses, brands, products or causes.

The course is completely free, and is hosted on Skype. All you need is the Skype software and an account. If you aren’t on Skype yet, you can sign up and download Skype for free here.

To sign up for the course, please fill out this form with your name, company, Skype username and email.

About Steve O’Keefe:
Steve has been an Adjunct Professor of Internet Public Relations at Tulane University since 2001. He has also taught courses in online marketing and PR for Stanford University, UCLA Extension, the Public Relations Society of America (PRSA), International Association of Online Communicators (IAOC), Publishers University (IBPA), and BookExpoAmerica (BEA), among others.

Steve is the author of the bestselling book, Publicity on the Internet (Wiley, 1996), which has been revised and updated several times and remains a bedrock text in Internet marketing.

2010 Intro to Internet PR Course Schedule:

CLASS #	DATE (FRIDAY)	TOPIC
1	Jan 15	Intro to Internet PR
2	Jan 22	Live Online Television Production
3	Jan 29	Campaign Planning & Tracking
4	Feb 5	Search Engine Optimization
5	Feb 12	Social Networking
6	Feb 19	Content Syndication
7	Feb 26	Newsletters & Direct Email
8	Mar 5	Email News Releases
9	Mar 12	Online Newsrooms & Crisis PR
10	Mar 19	Blog PR & Newsblogging
11	Mar 26	Producing an Online Tour
12	Apr 2	No Class
13	Apr 9	Producing Workshops & Webinars
14	Apr 16	Video Production & Syndication

To sign up for the course, please fill out this form with your name, company, Skype username and email.