GOALS & STRATEGY BRIEF
We’ll develop a custom plan,
and determine editorial direction
based on your brand’s specific
needs and goals.
We’ll determine the most effective
primary and long-tail search terms
to target with your newsblog, and
provide a comprehensive
spreadsheet for your review.
PICKING THE TEAM
We assign you a dedicated
journalist and editorial team
to produce your newsblog
based on your subject
matter and content direction
Learn more about your
based on the most important news and trends across your industry,
weaving your brand’s products, services and expertise into the discussion.
Clients can send their
journalist important news
and links they want covered
on the blog, along with
commentary and quotes.
Conducting interviews, profiling
employees, and securing expert quotes.
Exploring critical stories across online
and offline media outlets, blogs, news
sites, social media channels, and more.
from respected news
sources and primary
sources, with credit to the
- COPY EDITING
- FACT CHECKING
- LINK CHECKING
style, and usage
citations, sentence and
Adding video, audio, presentations
and other high-value media.
Selecting and adding images from stock
photo services and copyright-permissible
sources, as well as creating original
illustrations where appropriate.
FORMAT & LAYOUT
Checking all text and images
to ensure a visually appealing
post that flows.
Posts can be reviewed by
the client, attorneys and
others before they go live.
Your posts are almost immediately indexed
by search engines. Posts will rank for
long-tail search terms, and attract
readers to your blog via search.
All posts are reviewed by
our team before they go live.
We encourage your team to
actively provide insight,
suggestions and direction.
Tracking traffic, top posts,
traffic sources, and more.
Tracking rankings, long-tail search
queries driving traffic,
growth in search traffic, and more.
Tracking social shares, growth in social
followings, and mailing list subscribers.
WANT TO LEARN MORE ABOUT NEWSBLOGGING?
Newsblogging has helped dozens of organizations propel their online visibility,
connect with target audiences, and extend thought leadership. Want to learn
how a SixEstate Newsblog can benefit your brand? Contact us today!