The Newsblogging Process Our Six-Step, Team Approach to Professional Blogging
PLANNING, STRATEGY AND LAUNCH

GOALS & STRATEGY BRIEF

We’ll develop a custom plan,
and determine editorial direction
based on your brand’s specific
needs and goals.

KEYWORD RESEARCH

We’ll determine the most effective
primary and long-tail search terms
to target with your newsblog, and
provide a comprehensive
spreadsheet for your review.

PICKING THE TEAM

We assign you a dedicated
journalist and editorial team
to produce your newsblog
based on your subject
matter and content direction
Learn more about your
team here.

Step 1: Research & Write
Every work day, your dedicated journalist drafts a new blog post
based on the most important news and trends across your industry,
weaving your brand’s products, services and expertise into the discussion.
NEWSBLOG CONTENT IS ALWAYS GUIDED BY RESEARCH, INCLUDING:

BLOG BAIT

Clients can send their
journalist important news
and links they want covered
on the blog, along with
commentary and quotes.

PRIMARY SOURCING

Conducting interviews, profiling
employees, and securing expert quotes.

SECONDARY SOURCING

Exploring critical stories across online
and offline media outlets, blogs, news
sites, social media channels, and more.

AP WSJ Times
IN ADDITION TO THOUGHTFUL REPORTING, EVERY POST CONTAINS THESE ESSENTIAL INGREDIENTS:

QUOTATIONS

from respected news
sources and primary
sources.

CITATIONS & LINKS

to all sources referenced.

IMAGES

from copyright-permissible
sources, with credit to the
original sources.

Step 2: Edit
THE POST IS THEN INTENSELY REVIEWED AND EDITED BY YOUR EXPERIENCED EDITOR.
  • COPY EDITING
  • FACT CHECKING
  • LINK CHECKING
  • FORMATTING
grammar, speling,
style, and usage
Verifying sources and
ensuring accuracy.
Making sure all internal
and external links are
accurate and current
Checking images, captions,
citations, sentence and
paragraph length.
Step 3: Media & Design
THE POST IS CLEANED, PREENED AND PERFECTED.

Multimedia

Adding video, audio, presentations
and other high-value media.

IMAGES

Selecting and adding images from stock
photo services and copyright-permissible
sources, as well as creating original
illustrations where appropriate.

FORMAT & LAYOUT

Checking all text and images
to ensure a visually appealing
post that flows.

Step 4: Publish & Share
THE POST IS SCHEDULED TO PUBLISH THE NEXT WORK DAY MORNING.

Vetting

Posts can be reviewed by
the client, attorneys and
others before they go live.

Sharing

Posts are manually shared or
automatically syndicated accross your
social channels, such as Facebook,
Twitter, Google+ and LinkedIn.

ATTRACTING

Your posts are almost immediately indexed
by search engines. Posts will rank for
long-tail search terms, and attract
readers to your blog via search.

Step 5: Review & Maintenance
A CONSTANT PROCESS TO ENSURE QUALITY AND MAXIMUM IMPACT THROUGHOUT YOUR CAMPAIGN.

Review

All posts are reviewed by
our team before they go live.

Comment Management

Deleting spam and responding to
meaningful comments.

FEEDBACK

We encourage your team to
actively provide insight,
suggestions and direction.

Step 6: Tracking & Reporting
DAILY TRACKING AND MONTHLY REPORTING ON YOUR BLOG’S PROGRESS.

Blog Stats

Tracking traffic, top posts,
traffic sources, and more.

SEO

Tracking rankings, long-tail search
queries driving traffic,
growth in search traffic, and more.

ENGAGEMENT

Tracking social shares, growth in social
followings, and mailing list subscribers.

WANT TO LEARN MORE ABOUT NEWSBLOGGING?

Newsblogging has helped dozens of organizations propel their online visibility,
connect with target audiences, and extend thought leadership. Want to learn
how a SixEstate Newsblog can benefit your brand? Contact us today!