Marcus

Another terrific blog post!

As an old-school marketer, one of the hardest things to get used to about online marketing is that *color is free*! In print marketing, color is used sparingly due to the cost. That causes a color-stingy mindset that unfortunately interferes with creating compelling online content.

As you can see from the new SixEstate home page, we have gotten over our fear of color!

Welcome to the SixEstate Blog! I’m looking forward to reading your contributions.

The video works, not just because it is jarring, but because it turns the old approach of push marketing upside down.

The way to succeed is writing something people want to read.

Thanks,
STEVE

I look forward to examining Unthink.com with an objective eye, to see if they can deliver what Ms. Dedis has promised – a social network where the users ARE the customers, where what WE say and think matters – where WE control our experience instead of being manipulated like so much data in a Facebook database.

In an article for The Wall Street Journal, tech columnist L. Gordon Crovitz says, “[A Britannica] representative says 500,000 subscribers pay some $70 a year for unlimited access to its website. This means that despite the free alternative of Wikipedia, more people pay to access Britannica online annually than paid for the print version in any year.”

That’s $35 million a year — in subscriptions to a website. That sounds incredibly successful to me. And it sounds like the Britannica brand is working online. Maybe Wikipedia should be the one drooling?

I’m not sure how eNom is doing overall, but they just got a nice little chunk of business from Posterous via Twitter. Twitter purchased Posterous a few days ago and transferred domain management for thousands of domains to eNom.

Thanks for chiming in!

One thing people do forget about Demand Media, they own enom, which is a very stable and reliable income stream as one of the larger domain registrars. Does anyone know how enom is doing? Did they benefit from any of the Godaddy fallout?

I feel badly for Demand Media — and their out-of-work writers. I think the company has the right idea about creating their own content to match up to popular search terms. The problems come from focusing on traffic instead of content — it leads to games rather than goods.

As you conclude, they have to focus on building a brand, not just traffic. Well done!

Once timeline goes live you’ll be able to edit within it’s framework (landing tabs have now become apps, etc.) I’ll be getting more in depth about that in part two!

Thanks for reading, and feel free to hit me up with any other questions!