That is some story! I was compelled to follow it. Still, I wouldn’t call it a “social media disaster” as much as a customer service disaster that became a social media nightmare.

As far as being the worst PR disaster this year, there’s a lot of competition, from Dominique Strauss-Kahn to the debt-ceiling debate and subsequent U.S. credit downgrade.

As for the decade, it doesn’t compete with BP’s Tony Hayward wanting his life back, or FEMA’s initial response to Hurricane Katrina.

But it’s a great example of how important good customer service is in the Internet era. Thanks for bringing this story to us.