Archive for the ‘Super Bowl’ Category

AOL’s Seed Sponsors Music ‘Journalism’ at SXSW

AOL’s Seed Sponsors Music ‘Journalism’ at SXSW

South by Southwest (SXSW), an annual set of interactive, film, and music festivals and conferences, is happening right now in Austin, Texas. The music portion launched yesterday, with 2,000 bands scheduled to perform over the span of five days. Prior....

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Super Bowl Advertisers & Social Media

Super Bowl Advertisers & Social Media

Jennifer Van Grove, an associate editor at Mashable who covers blogging and social media, recently wrote about the changing relationship between advertisers and the Super Bowl. Many advertisers have been ramping up their social media strategy rather than....

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Dot-Com Discrimination & The New Orleans Saints?

Dot-Com Discrimination & The New Orleans Saints?

Brian Allee-Walsh covers the New Orleans Saints for the news website NewOrleans.com. Allee-Walsh wrote for the local daily paper, The Times-Picayune, for over 32 years, covering the Saints for the last 23. This past November, Allee-Walsh reported that....

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Who Dat, #whodat, and the Media

Who Dat, #whodat, and the Media

David Myers is a professor in the School of Mass Communications at New Orleans’ Loyola University. His teaching and research focus on digital media, so it’s no surprise that he recently covered the local “Who Dat” controversy coverage....

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Pepsi Swaps Super Bowl Ads for Cause-Marketing Project

Pepsi Swaps Super Bowl Ads for Cause-Marketing Project

For the first time in 23 years, Pepsi won’t be advertising any of its beverage brands in the 2010 Super Bowl, according to The Wall Street Journal reporter Suzanne Vranica. Pepsi instead will shift advertising dollars to support a cause-marketing....

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