July 26th, 2010
Amazon.com has managed to make the news again for the success of the company’s Kindle ebook reader — without having to disclose meaningful sales numbers to the media. As such, Amazon.com does publishers a disservice, asking them to invest....
July 21st, 2010
Earlier this year, SixEstate created a survey to shed some light on the way people use blogs and online search when it comes to finding and consuming news and other information online. The survey was distributed via Twitter, LinkedIn and two PR-focused....
June 29th, 2010
Over the next decade, women will control two-thirds of consumer wealth in the United States. Women make 85 percent of all brand purchases in the U.S., adding up to $5 trillion in annual spending and making them the key gender for marketers to consider.....
June 4th, 2010
Online reputation management is important, both for individuals and businesses. Since an individual’s online reputation can sometimes affect his or her employers, many companies are now more likely to have policies about how their employees present....
May 20th, 2010
Ofcom, a citizen and consumer advocacy group formed under an Act of Parliament in the United Kingdom, recently completed a survey of media literacy (PDF) within the country. The survey consisted of 1,824 in-depth interviews conducted between April and....
May 12th, 2010
Consumer advocacy group Center for Digital Democracy (CDD) is keeping an eye on pharmaceutical companies’ use of social media. “Current FDA guidance on the presentation of risk information should not be compromised to the detriment of public....
May 10th, 2010
NME is launching a new social networking community for bands and fans, called NME Breakthrough. Musicians’ profiles will include streaming audio and video. NME music editor Jaimie Hodgson will mine the site for new talent to include in the magazine’s....
April 30th, 2010
A roundup of news items from the past week:
* The Nielsen Company conducted 14,000 surveys evaluating 238 brands, 412 products, and 951 ad executions, and discovered that online video ads are more effective than TV ads with U.S. viewers. Ads that appear....
April 20th, 2010
Nearly 3/4 of the U.S. Internet users engage in social media at least once a week, according to a BlogHer and iVillage survey co-sponsored by Ketchum and The Nielsen Company. That usage includes blogs, social network sites, and online message boards.....
April 9th, 2010
Beginning this fall, Columbia University will begin accepting applications for its new dual Master’s Degree program in journalism and computer science. The Master of Science degree will require two semesters of journalism classes and three semesters....
