June 30th, 2010
Twitter launched its Promoted Tweets service just a couple of months ago, and now it has added a new service to its monetization arsenal. In an update to the company’s Help Center page, Twitter describes that new service, Promoted Trends:
Promoted Trends....
June 29th, 2010
Over the next decade, women will control two-thirds of consumer wealth in the United States. Women make 85 percent of all brand purchases in the U.S., adding up to $5 trillion in annual spending and making them the key gender for marketers to consider.....
June 24th, 2010
Amidst the economic recession and various recall nightmares, the auto industry has taken some kicks and punches in the past couple of years. In 2009, automakers decreased advertising spending for TV, magazines, and radio by an average of 13 percent. To....
June 17th, 2010
YouTube recently surpassed 2 billion video views per day and, according to a study by The Nielsen Company, is among the world’s three most popular online brands. It’s no wonder that numerous big-name companies are integrating YouTube into....
June 14th, 2010
Even with privacy concerns over Facebook in recent weeks, the social networking site is still finding itself in the spotlight.
Sometime this week, Ford Motor Company will launch a marketing campaign to reveal the 2011 Explorer on Facebook instead of a....
June 2nd, 2010
The U.S. Consumer Product Safety Commission (CPSC) has launched an investigation into complaints about a new version of Pampers diapers called Pampers with Dry Max. Parents have complained that the Dry Max technology causes diaper rashes, chemical burns,....
May 17th, 2010
Although there is some overlap in best practices for various blog types, it’s important to keep in mind the differences between business-to-business (B2B) blogs and other formats.
One of the key distinctions is the importance of incoming web traffic.....
May 13th, 2010
It’s always helpful to examine what large companies are doing to incorporate social media into their marketing plans. Here’s a list of some recent successful attempts.
* American Express offered the “ultimate, VIP Glee fan experience”....
April 13th, 2010
Noreen O’Leary recently did a piece for Ad Week about Toyota’s PR response to the company’s numerous vehicle recalls. Toyota launched a large “transparency” and “apology” campaign, including social media outreach.
The....
April 1st, 2010
Steve O’Keefe, SixEstate‘s co-founder, will be a Cover to Cover guest on Saturday, April 24. Cover to Cover is a podcast that focuses on books and the publishing industry, produced by Frank Gromling of Ocean Publishing.
During his guest stint,....
