April 13th, 2010
Noreen O’Leary recently did a piece for Ad Week about Toyota’s PR response to the company’s numerous vehicle recalls. Toyota launched a large “transparency” and “apology” campaign, including social media outreach.
The....
February 18th, 2010
Kevin Smith caused quite a stir this weekend after tweeting about a bad experience he’s had with Southwest Airlines (SWA). The director, famous for films like Clerks and Mallrats, vented on his Twitter account to his 1.6 million followers (@ThatKevinSmith)....
December 9th, 2009
Ushahidi – meaning “testimony” in Swahili – is an African nonprofit organization that was created during the 2008 post-election crisis in Kenya. The goal of this organization is to help citizens become citizen journalists, and....
