May 19th, 2010
Beth Kanter, an expert on social media for non-profits, recently wrote a piece for Social Media Today that gives further insight into yesterday’s analysis of Amnesty International’s fundraising campaign. Kanter looks at some fundraising campaigns....
May 18th, 2010
Human rights advocacy group Amnesty International launched a social media campaign late last month on Facebook, Twitter, MySpace, and across the blogosphere. The goal was to raise funds to buy a full page protest ad against Royal Dutch Shell for what....
April 29th, 2010
The Nation, a weekly political periodical self-described as “the flagship of the left,” obtained the results of a recent study before its publication. That study, “A Tale of Two Blogospheres,” conducted by researchers at Harvard....
April 22nd, 2010
On Social Implications, a blog that covers the impact of social media, blogger Jennifer Mattern discusses a few useful social media tools for nonprofits. Mattern did nonprofit work before starting her own PR firm in 2004, so she is familiar with soliciting....
March 5th, 2010
In October, The Huffington Post and Causecast formed a partnership to create HuffPost Impact, a new section for the Internet newspaper that focuses on activism, social causes, and non-profit organizations. HuffPo provides the platform and outsources the....
February 26th, 2010
As one of the 2008 Knight News Challenge grant recipients, Alexander Zolotarev blogs about his winning idea — the Sochi Olympics Project — on PBS’s MediaShift Idea Lab blog. In a recent post, Zolotarev talks about some of the ways he....
February 9th, 2010
Jennifer Van Grove, an associate editor at Mashable who covers blogging and social media, recently wrote about the changing relationship between advertisers and the Super Bowl. Many advertisers have been ramping up their social media strategy rather than....
January 19th, 2010
Since I lived in New Orleans at the time Hurricane Katrina hit, I can easily tell you the ways that social media have advanced in the past 4.5 years, and how those developments greatly impact news coverage of a disaster. The surge of popularity in Facebook....
December 24th, 2009
In the spirit of the season, I wanted to write briefly about a new nonprofit I recently learned about, called Bloganthropy, which encourages people to support a good cause and spread the word about it through their social networks.
According to its website: ”Bloganthropy....
December 21st, 2009
For the first time in 23 years, Pepsi won’t be advertising any of its beverage brands in the 2010 Super Bowl, according to The Wall Street Journal reporter Suzanne Vranica. Pepsi instead will shift advertising dollars to support a cause-marketing....
