Kaiser Permanente Case Study
Kaiser Permanente
Newsblog for CEO George Halvorson’s new book Health Care Reform Now: A Prescription for Change:
- The top blog on Google Blog Search for “health care reform.”
- Consistently in Google Alerts for “health care reform” and “health care reform blog.”
- Over 30,000 Google Web Search matches for the Newsblog’s URL.
This project took place during the 2008 U.S. presidential primaries, when Hillary Clinton and Barack Obama were campaigning vigorously against each other for a spot on the Democratic ticket. Health care reform was a major issue in the race, and coverage of the candidates’ health care positions was all over the news. “Health care reform” was one of the most widely searched terms on Google during this period.
The goal of the Health Care Reform Now Newsblog was to synthesize the abundance of health care reform coverage across the online news world and maintain a strong daily search-engine position that could compete with online news powerhouses like CNN.com and FoxNews.com, as well as the thousands of other health care blogs and news sites out there. As you can see in the screen capture below, we succeeded, driving the Newsblog to the top of Google Blog Search for the term “health care reform:”
