Local SEO During COVID-19

Local SEO During COVID-19

How to navigate Google My Business and communicate with your customers more effectively during and after the pandemic. In March and April of this year, more than 175,000 businesses in the U.S. shut down temporarily or permanently. In April, business closures surged by...
Brand Journalism: An Overlooked Opportunity to Make the World Better

Brand Journalism: An Overlooked Opportunity to Make the World Better

PRO TIP: Lead with almost anything except calling people stupid. Seems obvious, but as PR consultant Lou Hoffman humorously points out, a recent Financial Times article might be summarized as “You’re Too Stupid to Figure Out Journalism from...
Brand Journalism That Rejects Page Views

Brand Journalism That Rejects Page Views

At present the focus of much brand journalism is on page views: how to track them, increase them, and lengthen engagement time. After all, if journalism is supporting a brand’s mission, doesn’t it make sense to aggressively get as many eyeballs as...
Brand Journalism in an Age of Responsive Design

Brand Journalism in an Age of Responsive Design

What’s black, white, and red all over? A newspaper, goes the old joke. Within the context of digital ink our question is now, what’s next? Not so long ago “what’s next” was responsive design. No more. “Responsive design”...
Brand Journalism, Then and Now

Brand Journalism, Then and Now

“Brand journalism is not brand-centric, but a brand journalist’s job includes figuring out how to seamlessly weave in a brand presence.” That’s Tip #6 in this chipper video about the “now” of branded, err, make that un-branded...
Like-Gating and SSL: Changes Loom From Google and Facebook

Like-Gating and SSL: Changes Loom From Google and Facebook

Planning a Facebook promotion to increase your likes? You may want to do some research first. Facebook has updated developer policies and is implementing a ban on incentives to like a Facebook page. Here are the paragraphs of note: You must not incentivize people to...
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