About Us

Brand Journalism

SixEstate is a content marketing company specializing in a unique, team approach to professional blogging, called Newsblogging, as well as custom, content-driven search marketing campaigns.

We help brands project thought leadership and achieve widespread search visibility by sharing powerful, targeted content with their audiences.

SixEstate noun [siks-ih-steyt]

1. Content marketing for thought leadership
2. Intelligent, content-driven search marketing
3. Brand Journalism; brand news

Origin: The name SixEstate is a reference to the “Fourth Estate,” a term for the mainstream media coined in the early 19th century. The press, as it was called in that period, was considered one of the most influential forces in society, along with the clergy (First Estate), the noblemen (Second Estate) and the commoners (Third Estate). The Fifth Estate has an array of meanings, but often describes forms of alternative media, such as underground newspapers, pirate radio, and even the Internet and public-access TV.

The Sixth Estate is the next step in the evolution of journalism. SixEstate has developed a new model of journalism for brands — brand news — to generate thought leadership and achieve widespread search visibility.

10 Things You Should Know About SixEstate

There are a lot of content marketing and search marketing companies out there. What separates SixEstate from the pack?

1. All our content is written by seasoned journalists and reviewed by experienced editors before going live.
2. Our growing network of journalists includes writers from The New York Times, Glamour, SELF, Chemical & Engineering News, and many more prestigious national, local, and industry news outlets.
3. You own 100% of the rights to 100% of the content. You can use it for ebooks, white papers, or other purposes.
4. Our content naturally attracts media attention by positioning clients as thought leaders.
5. Our content dominates long tail search results — achieving first-page rankings for hundreds, or even thousands, of long-tail search queries related to your most important topics — and attracting targeted traffic from search engines.
6. Unlike other marketing programs, SixEstate content is an asset whose value grows over time, attracting more and more visitors as this wealth of quality content continues to accumulate.
7. Our professional blogging service, called Newsblogging, matches you with your very own editorial team, including a professional journalist, an experienced editor, and a content director. Your journalist will have relevant background and experience covering your topics and industry.
8. Newsblogs are team journalism, and you can participate in the content process as much as you’d like. You can review and make changes to blog posts, either before they are published or after. You can suggest topic ideas to your journalists, and provide expert quotes and commentary. Or, you can sit back, relax, and leave everything to us.
9. We provide detailed, content-rich tracking reports that explain exactly how your campaign is progressing in a way that’s easy to digest.
10. We constantly monitor the direction of content, and actively seek feedback from you and your dedicated editorial team to make sure the content is aligned with your objectives, reaching your audiences, and having the maximum impact in search.

Meet the SixEstate Team

David Reich, Co-Founder and C.E.O.

David Reich is Co-Founder and Chief Executive Officer of SixEstate. A graduate of the A.B. Freeman School of Business at Tulane University, David worked with Tulane professor Steve O’Keefe at Patron Saint Productions in New Orleans, where Newsblogging was developed.

David then went to work for PR video company, D S Simon Productions, where he delivered broadcast and online media relations for dozens of clients. Convinced of the potential for Newsblogging, David was thrilled by the opportunity to help Steve O’Keefe spin the service off into its own new company. SixEstate is the result.

Steve O’Keefe, Co-Founder and C.O.O.

Steve O’Keefe is a serial entrepreneur, writer and professor. He wrote the bestselling book, Publicity on the Internet, in 1996, which has been revised and updated several times and remains a bedrock text in Internet marketing. He is co-founder of the International Association of Online Communicators (IAOC). Steve has taught Internet Public Relations at Tulane University since 2001, and has taught for Stanford University, UCLA Extension, the Public Relations Society of America (PRSA), the IAOC, Publishing University (IBPA), and BookExpoAmerica (BEA), among others.

Steve began marketing books on the Internet in 1992 and has launched online campaigns for over 1,000 books and several of the largest publishing brands, including Dr. Seuss, … For Dummies, RealAge, and Wiley InterScience. Steve ran the AuthorViews Project, from 2004-2008, producing hundreds of author Web videos free of charge. Since 2001, Steve has been Executive Director of Patron Saint Productions, an online PR consulting and training firm. He has done online PR work for most of the world’s largest book publishers — including Random House, HarperCollins, Simon & Schuster, and Wiley — and many large corporations including Kaiser Permanente, Proctor-Silex, and ERA Real Estate.

The Blog Posse

The Blog Posse is our growing network of professional journalists, career bloggers and experienced editors who make Newsblogging the leading professional blogging service anywhere. Want to learn more about the Blog Posse? Are you an experienced writer or editor looking for a gig? Click here to find out more!