SixEstate Communications

SixEstate Communications provides professional blogging and online media outreach services for businesses, nonprofits, political campaigns, and other organizations and causes.

The company was started by David Reich and Steve O’Keefe, who worked together at Patron Saint Productions, Inc., where they developed and refined the concept of “Newsblogging.”

The name SixEstate is a reference to the “Fourth Estate,” a term for the mainstream media coined in the early 19th century. The press, as it was called in that period, was considered one of the most influential forces in society, along with the clergy (First Estate), the noblemen (Second Estate) and the commoners (Third Estate). The Fifth Estate has an array of meanings, but often describes forms of alternative media, such as underground newspapers, pirate radio, and even the Internet and public-access TV.

The Sixth Estate is the next step in the evolution of journalism. SixEstate Communications is a whole new kind of journalism — a new kind of news for organizations.

Newsblogging

Newsblogging is a new way of looking at blogs. Most blogs today are focused on two things: self-promotion and personal observation. Either way, they are about you (and could be somewhat spammy), or they are written by you (and are somewhat personal). Newsblogging is focused on only one thing: covering the news for your target audience.

Every day, a professional journalist reports on a news story, current event, trend or research finding that is related to your topic or organization and valuable to your target audience. Every night, that post is reviewed by copyeditors and optimizers. It is preened, tagged, tweaked, and an appropriate piece of copyright-permissible artwork is added to the post. The next morning at 6:00 am, it goes live.

There’s more to it than that, but that’s the basis of Newsblogging. These posts are not about you as much as they are about the news important to your target audience. By producing quality news for your target audience you can rapidly elevate your online profile. It’s very difficult for amateur bloggers to compete for audience against a professionally-produced Newsblog.

A Newsblog also helps generate authority and thought leadership for you in your field or industry. The goal of the Newsblog is for your target audience to find you when searching for related information online. Newsblogging provides both the visibility and the platform you need to attract followers and ensure a sizable audience for your own news.

The results can be truly amazing. We consistently reach a Top-Five position in Google Blog Search for target keywords in 30 days. We can hold this position consistently for years. When you are in a top-five position on Google Blog Search, it also means you’re in the Google Alerts for those same keywords. Google Alerts are sent every day to every person tracking those keywords. It’s like having an advertisement for your organization sent to all your top prospects as part of their morning news!

Newsblogging is a whole new approach to blogging. SixEstate is a whole new kind of journalism — a new kind of news for organizations. Please contact us today to find out what SixEstate can do for you.

Meet the Blog Posse: our growing network of professional journalists and career bloggers who make Newsblogging the leading professional blogging service for private organizations.

David Reich

Co-Founder and C.E.O.

David Reich is Co-Founder and Chief Executive Officer of SixEstate. A graduate of the A.B. Freeman School of Business at Tulane University, David worked with Tulane professor Steve O’Keefe at Patron Saint Productions in New Orleans, where Newsblogging was developed. David was the Newsblogger for AuthorViews, an online video blog, and one of the first Newsblogs.

David then went to work for powerhouse New York Broadcast PR firm, D S Simon Productions, where he delivered broadcast and online media relations for clients, as well as the firm’s own web and social media efforts. Convinced of the potential for Newsblogging, David was thrilled by the opportunity to help Steve O’Keefe spin the service off into its own new company. SixEstate is the result.

Steve O’Keefe

Co-Founder and C.O.O.

Steve O’Keefe is a serial entrepreneur, writer and professor. He wrote the bestselling book, Publicity on the Internet, in 1996, which has been revised and updated several times and remains a bedrock text in Internet marketing. He is co-founder of the International Association of Online Communicators (IAOC). Steve has taught Internet Public Relations at Tulane University since 2001, and has taught for Stanford University, UCLA Extension, the Public Relations Society of America (PRSA), the IAOC, Publishing University (IBPA), and BookExpoAmerica (BEA), among others.

Steve began marketing books on the Internet in 1992 and has launched online campaigns for over 1,000 books and several of the largest publishing brands, including Dr. Seuss, … For Dummies, RealAge, and Wiley InterScience. Steve ran the AuthorViews Project, from 2004-2008, producing hundreds of author web videos free of charge. Since 2001, Steve has been Executive Director of Patron Saint Productions, an online PR consulting and training firm. He has done online PR work for most of the world’s largest book publishers — including Random House, HarperCollins, Simon & Schuster, and Wiley — and many large corporations including Kaiser Permanente, Proctor-Silex, and ERA Real Estate.